A DARING NEW APPROACH TO PRO CYCLING

TUDOR IS GOING PRO!

 

TUDOR and Swiss cycling legend Fabian Cancellara are joining forces to summit the top level of international cycling with a new team. TUDOR’s signature is #Borntodare, it tells the story of the watchmaking vision of the founder of the brand, Hans Wilsdorf, and how that vision was brought to life… daringly. The TUDOR Pro Cycling Team will embody this distinctly daring perspective, combining TUDOR’s no-compromise attitude and history of innovation with Cancellara’s unparalleled experience and vision.

 

IT’S TIME TO DARE. IT’S TIME TO LEAD. IT’S TIME TO WIN.

The sleek black jerseys of The TUDOR Pro Cycling Team will be adorned with simple red TUDOR shields on front and back. The focus will be on the athletes, their pursuit of success, and the road that lies ahead of them. Likewise, the team’s equipment will be based on the expertise of Swiss cycling companies, including the team’s main technical partner, BMC premium bikes. There will be no mistaking who this team is and who they ride for.

 

From there, the team will apply and gear up for the 2023 UCI ProTeam season with the goal of qualifying for the world’s most famous and prestigious races by the 2024 season. The TUDOR Pro Cycling Team will also maintain a development structure for scouting and developing the next generation of cyclists.

 

#Borntodare

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