This website uses both its own and third-party cookies to compile statistical information about your browsing and to show you publicity related to your preferences, generated on the basis of your browsing patterns.

Like most websites on the internet, this website uses cookies to improve the user experience. Below you will find information about what cookies are, what type of cookies are used on this website, how cookies can be deactivated on your browser and how to deactivate the installation of third-party cookies in particular. If you are unable to find specific information you are looking for, please see our Legal Notice where you can find our contact details.


What are cookies?

Cookies are small files that some platforms such as web pages, can install onto your computer, smartphone, tablet or connected television. They may have a variety of functions: storing your browsing preferences, compiling statistical information, allowing certain technical functions, etc. Cookies may occasionally be used to store basic information about the user’s browsing habits or his/her computer, up to the point of being able to recognise them as the case may be.


Why are they important?

Cookies are useful for several reasons. From a technical standpoint, they allow web pages to work more flexibly and to be tailored to your preferences, such as storing your language or the currency of your country for example. They also help those responsible for websites to improve the services that they offer, thanks to the statistical information collected through them. Finally, they are used to streamline the advertising that they show, thanks to which we can offer services for free.


How do we use cookies?

Browsing this website implies that the following types of cookies can be installed:



A) Required Functional Cookies


A.1 Performance-improving cookies

This type of cookies store your preferences for certain tools or services so that they do not need to be reset each time that you visit our website, and in some cases, they may be provided by third-parties. Some examples are: volume of media players, order preferences for articles or compatible video playback speeds. In terms of e-commerce, they allow you to keep information about your shopping cart.


A.2 Registration cookies

When you register on our website, cookies are generated that identify you as a registered user and indicate when you are logged on to the website. These cookies are used to identify your user account and its associated services. These cookies are maintained as long as you do not logout from the account, close your browser or shut down the device. These cookies may be used in combination with analytical data to identify your preferences individually on our website.


List of functional cookies:


Cookie Name Cookie Provider Cookie Description Cookie Lifetime Cookie Type
PHPSESSID Magento To store the logged in user's username and a 128bit encrypted key.This information is required to allow a user to stay logged in to a web sitewithout needing to submit their username and password for each page visited. Without this cookie, a user is unabled to proceed to areas of the web site that require authenticated access. 180 days 1st Party
private_content_version Magento Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server. 180 days 1st Party
persistent_shopping_cart Magento Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper. 180 days 1st Party
form_key Magento A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF). 180 days 1st Party
store Magento Tracks the specific store view / locale selected by the shopper. 180 days 1st Party
login_redirect Magento Preserves the destination page the customer was navigating to before being directed to log in. 180 days 1st Party
mage-messages Magento Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages, The message is deleted from the cookie after it is shown to the shopper. 180 days 1st Party
mage-cache-storage Magento Local storage of visitor-specific content that enables e-commerce functions. 180 days 1st Party
mage-cache-storage-section-invalidation Magento Forces local storage of specific content sections that should be invalidated. 180 days 1st Party
mage-cache-sessid Magento The value of this cookie triggers the cleanup of local cache storage. 180 days 1st Party
product_data_storage Magento Stores configuration for product data related to Recently Viewed / Compared Products. 180 days 1st Party
user_allowed_save_cookie Magento Indicates if the shopper allows cookies to be saved. 180 days 1st Party
mage-translation-storage Magento Stores translated content when requested by the shopper. 180 days 1st Party
mage-translation-file-version Magento Stores the file version of translated content. 180 days 1st Party
section_data_ids Magento Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc. 180 days 1st Party
ak_bmsc Used to distinguish between humans and bots in the newsletter contact form. 2 hours 3rd Party



B) Publicity cookies

They allow the effective management of advertising space on our website, tailoring advertising content to the content of the requested service or to your use of our website, which are carefully handled either by us or by third-parties. It allows us to find out your browsing habits on the Internet and show advertising related to your browsing profile.

On some of our pages, third-party cookies can be installed to allow the management and improvement of the services that they offer. An example of this use are the links to the social networks that allow our content to be shared.


List of publicity cookies:

Cookie Name Cookie Provider Cookie Description Cookie Lifetime Cookie Type
recently_viewed_product Magento Stores product IDs of recently viewed products for easy navigation. 180 days 1st Party
recently_viewed_product_previous Magento Stores product IDs of recently previously viewed products for easy navigation. 180 days 1st Party
recently_compared_product Magento Stores product IDs of recently compared products. 180 days 1st Party
recently_compared_product_previous Magento Stores product IDs of previously compared products for easy navigation. 180 days 1st Party



C) Statistical analysis cookies

These allow the quantification of the number of visitors and statistically analyze the use made by users of our services, which are carefully handled either by us or by third-parties. This enables us to study browsing of our website, and improve the supply of products or services we offer.


List of statistical cookies:

Cookie Name Cookie Provider Cookie Description Cookie Lifetime Cookie Type
_ga Google Analytics Used to distinguish users. 2 years 3rd Party
_gid Google Analytics Used to distinguish users. 24 hours 3rd Party
_gat Google Analytics Used to throttle request rate. 1 min. 3rd Party


How I can configure my preferences?

You can edit your cookie settings by clicking the following button:


Cookies settings



Also, you can allow, block or delete cookies installed on your computer by configuring the options on your internet browser. In the event that you block them, you may not be able to use certain services that require their use. Please see our links below to find information on how to activate your preferences on the main browsers:

Google Chrome

Mozilla Firefox

Internet Explorer


Safari para IOS (iPhone, iPad)

Cookies Flash


If you wish to contact us about our cookie policy, please refer to our details in the Legal Notice.



In the Rolex section of our website, some cookies are controlled by ROLEX S.A. in accordance with the following Cookies Policy.